A subway takeover across seven stations, including the last branded MetroCard — four custom-designed MetroCards featuring New York–specific Instagram creators on the back, plus four unique social assets for their accounts.

A subway takeover across seven stations, including the last branded MetroCard — four custom-designed MetroCards featuring New York–specific Instagram creators on the back, plus four unique social assets for their accounts.

Digital Out of Home campaign — 400+ digital assets in and around the DC metro area.
A four-minute projection on the Empire State Building, with the first-ever F1 closure of 5th Avenue.
Led 2-day NYC takeover—projection show, 3 activations, 5th Ave F1 demo run, and launch party—delivered in 5 weeks.
Two Fanzone tailgates built, run, and struck in one weekend.
Two football films with Bukayo Saka and Arsenal, built around community.
Ninety minutes with Toto Wolff, posted in under 25 hours; the Car Reveal brought in-house.
A national campaign that put WhatsApp in the US top five downloaded apps.
Short films made with Hornet, each built inside a creator's world.
Branding for the @creators page on Instagram.
Branding for the Facebook integration on Instagram — before the Meta name change.

I work with creative teams to edit ideas — sharper, and possible.
With two decades in the service and creative industries, my core strength is bringing people together—whether connecting diners over food or aligning high-stakes stakeholders in the basement of the Empire State Building (yes, ominous). Before Meta, I mixed sound and ran restaurants: different rooms, but the exact same operations under pressure.
Separately I found my dad's old Pentax K1000 and I take very OK photos with it.